Multi-channel marketing campaign for NBCC (New Brunswick Community College) to drive applications, increase brand awareness, and strengthen aspirational tone.

Collaboration:

• Campaign concept
• YouTube pre-roll
• Radio
• Viewbook
• Graphics: online ads, social media
• Visuals refresh

Lead:

• Wrote the “I Am…” script
• Online ads (strategy, execution, and optimization)
• Social media branding implementation
• Social media posts
• Social media contest
• Social media community engagement
• Reporting