Multi-channel marketing campaign for NBCC (New Brunswick Community College) to drive applications, increase brand awareness, and introduce aspirational tone.

Collaboration:

• Campaign concept
• Microsite
• YouTube pre-roll
• Graphics: online ads, social media, website
• Traditional ads
• T-shirts

Lead:

• Online ads (strategy, execution, and optimization)
• Social media branding implementation
• Social media posts
• Social media contest
• Social media community engagement
• Reporting